Design goal - To create a brand that is approachable and fun with its design systems. Making it user friendly and attract a younger target demographic.

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Problem to Solve - How do you make something like Fin-tech look and sound exciting.

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Outcomes - Created a logo with bursts of color in the form of a lifesaver in the water. The waves around it represent the positive, median and negative growths of income ( representing a graph ).

The website is designed with a light and dark mode as the client requested for the variation. 

Designed with a fun take on what Fin-tech is and digestible knowledge.

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Circa - 2020 to 2021